Will is a personal trainer that asked me to photograph him mainly for his Instagram. After finding out about Will as a personal trainer, how he concentrates on overall fitness as opposed to getting all serious about how much weight people can press. His own personal fitness regime mainly involves circuits and stamina exercises.
When talking to Will it is obvious that he not only has a different, more human approach to fitness, he is keen to make it fun. It was obvious that this had to be reflected in the in the images. As he was mainly wanting the photos for Instagram I decided to get him a huge amount of images, he could do one post a day for the next two years without having to do another shoot if he choses to.